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Just a test. Ignore.

What are you doing here? This is just a test.

Just kidding, it’s actually an article about getting people’s attention and holding onto it.

See, that wasn’t even an actual quote. But, you read it amirite? The real test is to see if you’re smart enough to make it to the end of this article.

You see, sometimes marketers have to resort to gimmicks to get your attention and today you fell right into my honey pot. You came here expecting to find some half finished post, or maybe find something that I unintentionally posted like a damn fool. Not today, my friend.

Instead, you’re getting a free lesson in unexpected marketing.

telescope

What’s unexpected marketing?

Unexpected marketing is when you’re getting marketed to without knowing what’s going on before it’s too late. You know what? Despite what people say the Amazon Fire phone isn’t too bad after all. It’s probably because most people haven’t seen one in person.

Do you see what I did there? Again, before you even knew what was going on I merely suggested that Amazon Fire phone might be a good option for you to check out, and why not? It’s just as powerful as an iPhone 6 with more features and less than half the price.

Whoops, I did it again. I don’t even like the Amazon Fire phone. Just proving a point about Unexpected Marketing. You never thought this article would be about a not-so-bad Amazon phone, did you?

Hey, I was wrong about you. You were smart enough to read this article to the end.

And, that’s the final lesson I’ll leave you with in Unexpected Marketing — challenge someone. Tell someone they can’t do something, and they’ll almost always prove you wrong.

Bonus: Have an important e-mail to send out?

Step 1. Send e-mail.
Step 2. Send 2nd e-mail subject line “Please Disregard Previous Email.”
Guaranteed everyone reads your first e-mail.

Always leave people with a bonus when you’re unexpected marketing – they weren’t expecting that 🙂

What do you think? Is Unexpected Marketing the next big thing? Share your thoughts in the comments!

  • When I think of “Unexpected Marketing” the first company that comes to mind is (Woot.com) back when it wasn’t run by Amazon. My other example is Meh.com which is run by the former owners of WOOT 🙂 their classic unexpected marketing prose is responsible for moving arguably junk, even by their own admission. Can you think of a company or website that uses unexpected marketing? Do they do it successfully?