A-B-U – It’s a challenge, a mentality, and a reminder.
A challenge to strive for continual improvement, a mentality to never stop, and a reminder to stay humble along the journey because there’s always room for improvement.
I came up with the general idea for Always Be Upgrading in college. The idea was simple. Continual Improvement in all aspects of life.
I used to jokingly tell my friends ABU when talking about cars, televisions, phones, or whatever else mattered at the time. What I soon realized is, ABU is useful in every aspect of life. Incremental small steps forward is the key to evolution and can greatly improve every aspect of your life. As an example, very few people go from Honda Civic to Ferrari. There’s a lot of progression and steps that need to be made along that journey. Likewise for growth within a relationship, family/friends, or even spiritually.
Being a serial entrepreneur one of my all-time favorite movies is Glengarry Glen Ross. Who could forget this memorable scene:
The phrase “Always Be Closing” stuck with me and it continues to stick with salesperson’s all across the world even today. Sales is arguably one of the most important part of a business. However, when sales alone drive your business you’re setting yourself up for failure. Too often we are sold on a product that doesn’t deliver. It’s not the salesperson’s fault – it’s the company who employs that sales person’s fault for not understanding what customer’s expectations are. Don’t take my word for it, here is Steve Job’s take on why Xerox and IBM missed out because of sales focus. Steve was right. You have to constantly be evolving, constantly be innovating, and continually exceeding your customers expectations. Which is exactly where my concept for ABU comes from. Since college, I’ve polished the concept and made the 5 pillars of ABU and I’m finally ready to share my vision with the world. It’s not an exact science and take everything I say with a grain of salt. I know I’m not perfect, and that’s why I’m continually trying to improve.
The internet is full of oil. You’ve just got to know where to drill.
Above all else, this blog is an experiment. It’s taking me beyond my comfort zone to see if I can effectively share the knowledge I’ve learned along my 30 year entrepreneurial journey with you. In doing so, I’ll be sharing a variety of posts to test what resonates with you. Your feedback and comments along the way are very much appreciated and will help me to understand what’s working and what’s not. My goal is to help you make money, save money, and learn a lot in the process. Together we will reach the next level!
Never settle and Always Be Upgrading.