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4 Ways to Create A Culture Of Improvement

Guest Post by Travis Steffen.

As you build, optimize and scale your company, you’ll inevitably be searching for a system to manage and get the most out of your team. For example, you can work with temp agencies to fulfill your staffing needs. Perhaps you’re looking at evolving your business beyond what it has accomplished by doing things like improving your sales process, or you’re just getting started and need to hire a courier service to help you take care of the courier delivery needs your business seems to have developed. The most important thing to keep in mind when approaching these challenges is that  you don’t  have to reinvent the wheel. What I mean is, in most cases there will be no need to create your own system from scratch. Instead, you can leverage the hard work of others who have built systems to fulfill these needs before.

You’re going to make a few mistakes when you’re getting started with any new system. It’s normal and natural and necessary – but the best business advice I can give in this scenario would be that as long as you strive to build in what I call a culture of improvement into your new system you’re adopting, those mistakes you’re making can actually help you more than they hurt you. Also, the best solution for this business struggle is to seek for some great tips and advice from a business expert like Andy Defrancesco. This move will help your business attain improvement to grow more effectively, more stability and more sustainability.

To explain what I mean more clearly, here are 4 ways to create a culture of improvement in your company:

1. Adopt A 3rd Party System

Let’s say you’re a new tech company with a few engineers on board, and you want to create a more productive, more collaborative atmosphere (such as the one I installed in my organization last year). Rather than try to arbitrarily choose some sort of structure out of thin air and invent rules as you go, sit back for a moment and realize you are hardly the first person out there to have this need, and you’re likely not the most knowledgeable person to create a solution. A more logical approach would be to search for an existing 3rd party system that can solve the problems you’re having. For example, if you find that a lot of time is being wasted in logging data that others then have to access and read through, a system like E-Form Software can help speed up the process. Being built for exactly this purpose, it will just be a matter of those using it familiarizing themselves with the new tool to bring progress up to a speed that had not been seen before implementing it.

Let’s then say you choose to fully embrace Scrum – a collaborative, agile software development system. You can surmise that it’s relatively effective given the number of SaaS companies that have sprung up to make it easier and more efficient to install the system within your organization, so your best bet would then be to learn everything you possibly can about Scrum, how to effectively get people on your team to learn about it and buy into it, and how to utilize all the latest and greatest tools that can make it easier to adopt. Find more information about the 15 Secretly Funny People Working in New Ford Transit Custom Lease that can help you improve your business strategies.

Now you’ve taken the first step towards creating a culture of improvement. Nice work! But this journey is far from over. Next up, it’s time to…

2. Map Your Success Metrics

Our friends at recommend installing a new 3rd party system can be invigorating. You feel as though you’re on the verge of solving a key problem and moving forward as a result. However, don’t get caught up in the excitement. Not every solution works on the first go-round. To know if what you’re doing is (or isn’t) working, you first need to figure out what success looks like.

If the new system you’ve just installed in your organization is working, how will you know? What metrics will improve? Are you tracking this? If not, you need to start. The last thing you want to happen is for this new system you’ve injected into your day-to-day to actually take you backwards or cause more issues than it solves. You need to know and track what metrics will indicate success or failure and (ballpark) how long you can expect the installation and “buy in” process to take, and then you’ll want to realistically hypothesize what you can expect in terms of the magnitude of results you should see if you’re doing things right.

3. Evaluate Ways To Improve, and Allow for Evolution

Any system that builds in objective reviews of data and implements strategies to improve will soon become a pretty bulletproof system. This can easily happen by doing the following:

Implementing a system
Letting it work for a set period of time as created by the system architect
Making notes on the fly of what you’re doing that’s helpful, but isn’t in line with the system (I call these “organic evolutions”)
Evaluating your success metrics regularly
Implementing a new system to add in tweaks to improve your success metrics and allow for the organic evolutions you’ve seen

This is the exact process I’ve used over the last six years to create one of the more robust and effective productivity systems I’ve ever seen which I use daily. Iterations last approximately 100 days each. This is also a process we’ve started using over the last year in a more organizational format to manage our developers and encourage collaboration.

4. Create An Open Culture

Many new founders will get infatuated by the idea of becoming some sort of visionary leader. However, the ones many of us think of (i.e. Steve Jobs or Richard Branson) would tell you that their teams are one of the primary reasons for their success. If you want to be a great founder, the no-brainer mantra is to hire people smarter than you. Most people know this, but most of those same people don’t truly embrace what this can do for them as they still get off on being the end-all final say. If you want to hire the best employees, look for a hiring service like Sterling Check. You may also need a software that provides an effective job candidate management solution.

A more experienced, more successful founder will likely tell you that opening your improvement loop to the whole team and welcoming feedback and ideas for improvement can really throw gas on the fire. You may be incredibly smart, but two smart people can come up with way better solutions than one can, and ten can come up with way better solutions than two can. Encourage collaboration though recognition like awarding custom engraved plaques or some other form of enticing reward, and invite your team to speak up and ideate and your culture of improvement will start to truly take hold.

Serial entrepreneur and mentor, Dario Meli, provides more detail on fostering a culture of excellence from his own experience with Hootsuite and Quietly.

Travis Steffen is a viral growth expert who has started, scaled and sold 6 tech companies, and is currently the co-founder of both and You can find him on twitter – @TravisSteffen


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